Sibyl Design, Inc. : Web and Graphic Design for Craft Breweries and Distilleries

About Us

We are a full-service web and graphic design agency specializing in brand building and marketing strategies for the craft beer, distilling, spa/salon, and hospitality industries.

“Everywhere we go, we get compliments on our design. Sibyl’s team invested time and effort to deeply understand our brand vision, so each new concept they deliver is on target.”
Ryan McGee, Hi-Fi Brewing

Our Work

We win awards. We do beautiful design. But most importantly, we listen, understand, problem-solve and help you clearly communicate your message to your audience.

Diamond Knot
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Client: Diamond Knot
Web Design
Identity
Brand Standards
Packaging
Email Marketing

Diamond Knot

Hale’s Ales
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Client: Hale’s Ales
Can Design

Hale’s Ales

halescans

Crystal Mountain Hotels
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Client: Crystal Mountain Hotels
Identity Design
Web Design
Web Development
Collateral

Crystal Mountain Hotels

Sibyl Design has been the single most important component in improving our marketing campaigns at Crystal Mountain Hotels. Every piece of marketing material that they deliver exceeds expectations and is done at rate that you would be hard pressed to find anywhere else. They have been extremely agile in their ability to offer different levels of support to our marketing efforts which is important in managing a small business. In addition, the team has made sure to make themselves available for any last minute crunch problems that have arisen. I would enthusiastically recommend their design services to any business looking to create a stronger and smarter marketing campaign. HILLARY HARRISON, CRYSTAL MOUNTAIN HOTELS

 

Narrows Brewing Co.
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Client: Narrows Brewing Co.
Brand Identity project for a brewery just opened in the Tacoma Narrows Marina

Narrows Brewing Co.

Sander Groves Landscaping
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Client: Sander Groves Landscaping
Web Design and Development

Sander Groves Landscaping

Dante’s Inferno Dogs Website
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Client: Dante's Inferno Dogs
Web Design and Development
WA Beer and Wine Distributors Infographic
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Client: WA Beer and Wine Distributors Association
Illustration and Information Design
Ale Spike Logo
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Client: Ale Spike
Logo design
Habitude
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Client: Habitude
Over ten years working with Habitude, we've designed countless campaigns. Here are a few.

Habitude

“It would be hard for me to define my company or my brand without the inspiration and influence of Sibyl Design’s services. They have truly been a major player in my company for years. The best part about our relationship is their ability to translate my ideas quickly and with great devotion into my vision realized.” INEZ GREY, HABITUDE FOUNDER

Lazy Boy Brewing Sell Sheet
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Client: Lazy Boy Brewing
Distributer Sell Sheet
Hi-Fi Brewing Branding Project
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Client: Hi-Fi Brewing
Full identity project for Redmond's newest brewery.

Hi-Fi Brewing Branding Project

“Starting a new brewery, we had a nearly overwhelming set of challenges to deal with each day. So it was a great relief to know that the team at Sibyl Design was building out all our branding and marketing materials—from logo to website to branded merchandise. The extensible branding system they developed for us works on everything from taphandles to t-shirts, labels to lighted signs. Everywhere we go, we get compliments on our design. And because the team invested time and effort up front to deeply understand our brand vision, each new concept they deliver is on target—which allows us to spend our time dealing with the other hundred or so challenges that crop up every day.” RYAN MCGEE, HI-FI BREWING

Habitude Teas
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Client: Habitude
Design for Habitude's private-label teas

Habitude Teas

Label design for Habitude’s private label teas.

Twelve Bar Brews
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Client: Twelve Bar Brews
Redesigned logo
Label design

Twelve Bar Brews

Twelve Bar Brews came to us with a tight budget and big hopes for a rejuvenated look. We took their music-based theme and put together a logo they loved. And they weren’t the only ones—the logo won a best logo award from the American Graphic Design Awards for 2013.

Identity Design
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Client: Various
Logo Design
Logo Refresh

Identity Design

It’s not just about a logo…

Effective branding is not just a pretty logo slapped on a truck and a business card. Your brand is about the relationships you develop with your customers and how they remember you.

Yes, you do need a great logo and a professional image, but by themselves they’re not enough to get noticed in today’s saturated marketplace. Your brand image is part of your customer’s overall experience with your company and it needs to harmonize with your messaging.

With our unified approach to branding, we concentrate on:

 

  • Creating a great customer experience
  • Communicating a clear message
  • Projecting a professional, approachable, memorable image that 
    gets an emotional response from your customers
The Herbalist Brochure
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Client: The Herbalist
Directory brochure featuring color-coded body systems for healing

Our Services

Whether you’re building your brand from the ground up or trying to get focused and grow, our experience, creativity and passion will help you on your way.

Our Clients

If we wrote a personal ad, it would go something like this: “Fun-loving and talented designers seek meaningful relationships with clients who appreciate creativity, passion and an unending desire to be the very best.” A match made in heaven.

“It would be hard for me to define my brand without the inspiration and influence of Sibyl Design’s services. They have been a major player in my company for years.”
Inez Grey, Habitude Spa & Salon

News

Want to know what we’re up to? Well, you came to the right place...and bonus—you can also sign up for our really, really interesting newsletter.

Jul 31 2014

What’s the value of your visual identity?

Identity Crisis Is your visual identity worth investing in?...

Jul 31 2014 By: Sibyl Perkins

What’s the value of your visual identity?

Identity Crisis

Is your visual identity worth investing in? What’s a good first impression worth to you? A first impression is a one-shot deal, but for a lot of businesses, design is an afterthought at best, a pain in the ass at worst. But what about when it’s neglected? You can make the argument that many successful businesses have a minimal marketing budget even less focus on design—you wouldn’t be wrong.

But don’t let that fool you into thinking that a well-designed brand identity doesn’t give you a big boost in the market—because it absolutely does.

Business owners have a million and one things on their plates—budgets to juggle, people to manage—and are constantly working on how to triage everything about growing their company. Logos and other visual elements are only important once they begin to see how well-designed brands can elevate them and effectively make them more money and improve their reputation.

Yes. A good logo, as part of a strong overall brand experience, can add to your bottom line. Even science proves it. Here’s how:

What our brains have to do with it

“Vision trumps all other senses”

Logos, images and color reinforce memory by providing a visual “imprint” for customers—an idea that has been validated by science. Providing visual cues for memory has proven to be vital not only in branding and marketing, but in learning just about anything.

Dr. Paul Martin Lester’s study, “Syntactic Theory of Visual Communication” demonstrated that people only remember 10% of what they hear and 20% of what they read, but about 80% of what they see and do. “Vision trumps all other senses,” according to John Medina, author of “Brain Rules”. He says, “If you hear a piece of information, three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.”

The consensus among psychologists is that people like what they know. So reinforcing memory with visuals and helping customers create a positive correlation between a logo and a brand can go a long way toward building brand loyalty.

Why is this important? To demonstrate the value of brand names, New York University’s professor of finance Aswath Damodaran, compared companies making similar products: Apple and Dell, Honda and Ferrari, and notably Coca-Cola and Cott, makers of RC Cola. “Soda is water with a bunch of sugar and a lot of crap thrown in,” he said. “You can put whatever you want on the outside of the can, but there is really no difference between a cola and another cola. You may say that Coca-Cola tastes different — that’s what 100 years of playing with your mind does to you,” he stated.

brand

The conclusion? Greater success in the cola business is about brand, not product. Damodaran valued Coca-Cola at $79.6 billion, compared to Cott, which was only $15.4 billion. The difference between the two is a whopping $64.2 billion—a serious brand name premium. If you think about it, that means that only something like 20% of Coca-Cola’s value is the product, while the balance is the equity—the premium price—garnered by their brand name and how it is viewed in the market.

What is a brand?

Your “brand” is what your customer thinks about when she hears your brand name. Brand is reputation. It’s how someone feels when he thinks about your products. Your visual identity is an important trigger to help customers remember and identify with your brand. Milton Glaser, the legendary graphic designer best known for the “I Love New York” logo, says that it has to do with simplicity. “You want to move the viewer in a perception so that when they first look at [the logo]…they get the idea, because that act between seeing and understanding is critical,” he said.

Characteristics of a strong visual identity

While there isn’t a set-in-stone rulebook for what makes the perfect logo or visual identity, there are a few things the best of them have in common. How does yours hold up?

1) Does it convey the right message and differentiate you from your peers? Is it serious when it should be fun, haphazard when it should be polished or does it reach that target perfectly? Use your visual identity to reinforce your brand promise. It needs to harmonize with all of your messaging.

2) Does it convey professionalism and trust? Is it appropriate? Does it make sense to your target audience? Most folks are unlikely to bank with a financial institution called “Fred’s Bank” with a logo of a cartoon dollar sign and a tagline of “Give us your money—we like money!” That’s not exactly trust-inspiring. But parents might like that exact same whimsical approach for a kid’s game for learning about money. Know your market and make sure you’re speaking directly to their needs, wants and concerns.

3) Is it unique and memorable? Does it stand out in the crowd and have impact? This is probably the single biggest element of an effective visual identity. If it’s overly trendy, lacking in conceptual qualities or simply not different enough, nobody will remember it a few minutes after seeing it. Logos that can be remembered are the ones that have wit, character, surprise, or some other kind of “aha moment” that will delight the customer and imprint it in their minds.

4) Is it consistent? When you’re not consistent with your message, customers will be confused about who you are. They will be much less likely to remember you compared to another brand who is consistent.

5) Can it be easily misinterpreted? We’ve seen some doozies of horror stories on this topic. Do you really want your logo to become a Facebook meme? These images should illustrate what I mean:

logofails

6) Is it adaptable and scalable? Overly complex logos become problematic not just because they create brain overload with customers, but also as soon as you need to fax, embroider, or print them in black and white.

8) Is it timeless? A well-designed visual identity is not like a Paris runway model’s dress and should not go out of fashion after a single season. Some of the best logos have remained virtually unchanged for decades.

classics

So ask yourself, what does your brand currently say about your company and is it working hard to earn you that coveted “brand name premium?”

 

Sibyl Perkins serves as Brand Strategist and Chief Cat Herder at Sibyl Design. Sibyl espouses the philosophy that the best ideas come from building brain trusts of great people and cross-pollinating wherever possible. What she knows about design and brand strategy is a lot, and what she doesn’t, she will find out, always asking the right questions along the way. Sibyl has had a strong focus on developing great brands for craft brewers —allowing them to pay attention to the business of brewing quality beer while she brings her expertise to bear, giving them the brand tools needed to build a name and sell their products well. 

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May 21 2014

And they just keep coming…

We just won the Silver “M” in The Marketing...

May 21 2014 By: Sibyl Perkins

And they just keep coming…

We just won the Silver “M” in The Marketing Awards for the labels we designed for Narrows Brewing. Congrats to Tori King!

GGGA and GPO-both

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Oct 04 2013

Get the Poop

Our latest label design is about to hit the...

Oct 04 2013 By: Sibyl Perkins

Get the Poop

Our latest label design is about to hit the shelves—any day now you’ll be able to get “Poop Deck Pale Ale” at a store near you!

poop-deck-pale-ale-300x247Diamond Knot Craft Brewing To Release Poop Deck Pale Ale on Company’s 19th Anniversary

MUKILTEO, WA – We know what you’re thinking. Go ahead and make all the punny jokes you want. We have. Of course that was after everyone was informed that the Poop Deck is simply a deck above the Captain’s Quarters in the aft of a ship.

Don’t judge this beer by its name. It’s our brand-new Pale Ale release, a first from Diamond Knot!  Your basic Pale recipe consisting of 2-row pale malt, Cara-pils® Malt, Crystal malt and just a touch of flaked barley for some body.  Galena hops provide the body of the bitterness and super-alpha Apollo hops in the finish and dry-hop add a bright, citrusy hop flavor and aroma that’ll keep you coming back for more.  O.G. 12° Plato; 23 IBUs; 5.3% ABV.

The first pints of Poop Deck Pale Ale will flow at the Brewery & Alehouse, Tuesday, Oct. 15, at 6:30 p.m., just before glasses are raised in celebration of Diamond Knot’s 19th anniversary. Everyone is invited.

Read the full story >

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Sep 16 2013

Another Win

Just got the news we won three awards in...

Sep 16 2013 By: Sibyl Perkins

Another Win

Just got the news we won three awards in the American Graphic Design Awards, for Hi-Fi Brewing website and logo and also for the new Twelve Bar Brews logo.

hifiwin hifilogowin twelvebarwin

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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May 16 2013

Marketing Awards Win

Sibyl Design just won a “Best Corporate Logo” award...

May 16 2013 By: Sibyl Perkins

Marketing Awards Win

Sibyl Design just won a “Best Corporate Logo” award from the Seattle-based Marketing Awards for our Hi-Fi Brewing logo design. Go team!

marketing-awards

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Apr 12 2013

Pink Boots Site Launch

It was a labor of love. Sibyl Design has...

Apr 12 2013 By: Sibyl Perkins

Pink Boots Site Launch

It was a labor of love. Sibyl Design has just completed the brand new Pink Boots Society website to support the organization whose mission is to promote and educate women in the craft brewing industry. Pink Boots Society boasts over 1,000 members around the world and the new site will allow members to collaborate with each other in ways not possible before. The site is a fully social site, so members can meet, “friend”, and message each other, as well as participate in groups and forums, and learn about upcoming PBS events. The site utilizes BuddyPress, a plugin that transforms WordPress into a social networking platform.

pinkbootscover

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Jan 21 2013

WA Beer Crown Caps

We got a nice little mention in this article...

Jan 21 2013 By: Sibyl Perkins

WA Beer Crown Caps

We got a nice little mention in this article about the Washington Beer Commission:

 

LAND OF HOPS

Washington’s beer industry is uniting to remind you of the state’s brewing prowess

By 

crown-capWhen volunteers gathered at Paradise Creek Brewery in Pullman last December to help put the growing brewery’s beer into bottles, the caps pressed onto each container were intended to do more than just keep the brew inside fresh. While most larger breweries use specialized caps marked with their logo, and some smaller breweries opt for a generic black or gold crown, these caps sealing Paradise Creek’s latest brews are something new — a golden “W” in a pint glass with the the words “Washington Beer.”

Read the whole story >

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“The team at Sibyl Design has accomplished unbelievable things while meeting a fast-paced schedule and staying within budget. I’d be happy to recommend them to anyone.”
Scott Wagner, Narrows Brewing

Sibyl Perkins

Sibyl Perkins

Strategic Director and Boss Lady

About Sibyl
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“I'm the perfect servant. I know when they'll be hungry and the food is ready. I know when they'll be tired and the bed is turned down. I know it before they know it themselves.” ~Mrs. Wilson, Gosford Park
Dennis Clouse

Dennis Clouse

Designer, Illustrator & Strategy Junkie

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“Design is thinking made visual” ~Saul Bass
Tori King

Tori King

Graphic Designer and Big Brainiac

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“There is nothing in a caterpillar that tells you it’s going to be a butterfly.” ~Buckminster Fuller
Drew Neilson

Drew Neilson

Programmer and Code Jedi

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“Computers are useless. They can only give you answers.” ~Pablo Picasso
Farrell and Rosa

Farrell and Rosa

Ambassadors of Joyful Dogness

About Farrell and Rosa
Doggie Luv!
“Some of our greatest historical and artistic treasures we place with curators in museums; others we take for walks.” ~Roger A. Caras

Branding

Print Design

Interactive Design

Web Development

  • WordPress
  • E-Commerce
  • Database Design
  • Custom Programming
  • Mobile Apps

Brewery & Distillery

  • Menus
  • Branded Merchandise
  • Tap Handles
  • Growlers and Glassware
  • Packaging | Keg Collars

Our team is a dedicated little band of artists, pixel jockeys, code wranglers and big-brained thinkers. We’re ready to do what it takes to help you reach the right people and get them in your doors.

Want to join us?

We’re always looking for great talent and we'd love to see your work. Check out our current openings.